My guest today is Ardis Kadiu, CEO and co-founder of Element451, an AI-powered CRM platform for higher education institutions. Ardis is an entrepreneur and technologist passionate about leveraging AI to transform student engagement and admissions processes.

In this episode we have an in-depth discussion on personalization in storytelling using AI. We explore how advanced natural language models allow for data-driven, personalized messaging at scale across multiple mediums like text, audio, and video.

Key takeaways:

• Personalization builds trust by showing you know your audience. Using details like someone's name makes content more resonant.
• AI generative models allow for personalized content at scale by generating text, images, audio and video tailored to each user.
• Tell stories that fit into the "hero's journey" framework with the student as hero and your school as guide. Appeal to their goals and motivations.
• Video tools like RunwayML, DALL-E, and Pica allow for mass video personalization by generating assets tailored to each user. See the Carvana example.
• Let AI video embrace its generated aesthetic rather than forcing realism. Authenticity matters more than high production value.
• Consider ethics in using personal data and representations. Don't misrepresent.

Connect with Ardis:

• LinkedIn: https://www.linkedin.com/in/ardis/

Connect with Element451:

• Website: https://www.element451.com

Connect with John Azoni:

• LinkedIn: https://www.linkedin.com/in/johnazoni/
• Learn more about UNVEILD: https://unveild.tv

Bonus Content:

Sign up for the newsletter to get the full audio from Ardis on surprising results using their AI bot technology: https://unveild.tv/newsletter