This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation.

See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc.

Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4.

For good measure, here's Mark Rittman's DJ Soundcloud profile for some House tracks! - https://bit.ly/3PIYMap.

In other news, Dan is pointing-and-clicking, Dara is watching a tour, and Jordan is gigging!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email [email protected] to drop them a message.

Full show notes and transcript over at https://bit.ly/3cQ8w3N.

The post #47 Digging into Snowplow (with Jordan Peck) appeared first on Measurelab.