Greg Eidam is the master distiller for Gatlinburg, Tennessee-based Sugarlands Distilling Co. and a recently elected member of the American Craft Spirits Association’s Board of Directors. He oversees the production of Sugarlands Shine, Appalachian Sippin’ Cream, High Rock Vodka and Roaming Man Whiskey, as well as Sugarlands research and development, and engineering projects.

In this episode, Eidam discusses the distillery’s growth; the inspiration behind the flavors for Sugarlands’ moonshines and sippin’ creams; the distillery’s partnerships with celebrities like Dale Earnhardt Jr. and brands like Eggo Waffles; his background as a civil engineer; and more.