It's This Week in Bourbon for February 27th 2026. The USDA has awarded the Distilled Spirits Council of the United States (DISCUS) over $1.07 million to promote American spirits, Pursuit Spirits has released The Alpha Barrel, and Heaven Hill Distillery announces the release of Bernheim Original Kentucky Straight Wheat Whiskey 20th Anniversary Limited Edition.
Show Notes:
Hotaling & Co. shuttering Pier 50 distillery to focus on brand building and importingFormer HR VP files whistleblower lawsuit against Bardstown Bourbon Company alleging corporate misconductAmerican Whiskey Association President addresses industry "normalization" and global growth potentialIowa House committee approves bill to end state's monopoly on liquor distributionMississippi facing severe alcohol shortages due to state-run warehouse technical failuresNorth Carolina SBI investigating nonprofit "Greater Carolina" over alleged improper distillery lobbyingPresident Trump invokes Section 122 of Trade Act to impose global 15% import surchargeUSDA awards DISCUS $1.07 million to promote American spirits in global marketsPursuit Spirits announces "The Alpha Barrel" as its first barrel-proof single-barrel expressionLimestone Branch Distillery launches "The Branch" members-only whiskey societyColumbia Creek Tennessee Whiskey officially launches 95.6 proof six-year expressionBourbon & Beyond announces record-breaking artist lineup for September 2026 festivalHeaven Hill debuts Bernheim Original Wheat Whiskey 20th Anniversary Limited EditionKentucky Distillers’ Association launches interactive "Build Your Own Bourbon Trail" trip builderMichter’s shipping highly anticipated 2026 release of its 10 Year Bourbon this March
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