It's This Week in Bourbon for March 14th, 2025. I can't believe we're still talking about tariffs, the University of Kentucky has a new Estate Whiskey Alliance, and Chattanooga Whiskey releases Experimental Single Batch Series Pre Prohibition Style.

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It's time for that three letter acronym we all love to talk about, MGP! This is one episode that has been waiting for us as we always wanted to know if we could tell the difference between multple MGP sources. We set ourselves up for a thrilling blind tasting of six MGP whiskey products. We explore the complexities of MGP’s whiskey production, discussing how craft distillers now wear MGP as a badge of honor that was contridictaory to its past. The tasting becomes a friendly competition as we identify unique flavors and characteristics, emphasizing variations in price and age. We also get a eat a piece of humble pie as well when we reveal the results.

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On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch 15 Year Bottled-in-Bond Kentucky Single Malt Whiskey Archive Series Vol. 1. This 15 year old whiskey is 100 proof and $400 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It's This Week in Bourbon for March 7th, 2025. Willett Artist Series Vol. II goes on sale, there's a new british bourbon, and Woodford Reserve releases the Derby 151 bottle.

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I hate to be the bearer of bad news, but bourbon isn't dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn't going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before.

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On this Whiskey Quickie by Bourbon Pursuit, we review 15 Stars Triple Cask 2 Bourbon. This 8-16 year old bourbon is 103 proof and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It's This Week in Bourbon for February 28th, 2025. National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company's new Distillery Reserve series, and Jack Daniel’s releases one if it's oldest to date, a 14-Year-Old Tennessee Whiskey.

Show Notes:

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model.

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On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.

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