Willett Purple Top is legendary and usually ultra-premium. So what happens when Willett turns that DNA into a 4-year small batch bourbon at 127 proof and under $70? We break down the mash bills, the sweetness, the funk, and whether this bold move actually works. This one sparked a real debate.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s time for another Bourbon Community Roundtable, and the panel is locked, loaded, and ready to talk about the one number that drives every enthusiast crazy: The Proof. We look at how we all start with those easy-drinking, low-proof staples like Kentucky Tavern before eventually finding ourselves chasing the high-octane allure of barrel-strength pours. We even get into some fun hypotheticals—if you could sample the same bourbon at every proof point from barrel to 80, how would that change your understanding of your favorite brand? Whether you’re a 90-proof purist or a barrel-strength junkie, we’re breaking down why the best bottle on your shelf is ultimately the one that tastes the best to you. Is the industry pushing proof too far, or have we finally found the sweet spot? We’re debating it all.

Show Notes:

Yellowstone celebrates 10 years with a special anniversary blend featuring multiple mash bills aged 10 years or more. At 105 proof and $100, this Whiskey Quickie dives into sweet oak, tobacco, citrus, malted chocolate notes, and a bold, well-layered palate. A milestone release worth a closer look.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It's This Week in Bourbon for February 6th 2026. The court-appointed receiver for Uncle Nearest, presents a grim financial outlook for the whiskey brand, The Kentucky Bourbon Trail adds 10 new stops, and Brown Forman is releasing King of Kentucky Small Batch.

Show Notes:

Can a forgotten, dusty bottle of bourbon actually save a life? That’s the question we’re tackling today with the one and only Fred Minnick. Fred gives us a first hand account of this personal project from his new book, Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man's Life. Fred gets incredibly candid about his battles with PTSD following his military service and how the legacy of Old Crow, a brand many today just overlook on the bottom shelf, played a pivotal role in his journey toward healing. But it’s not all heavy; in classic Fred fashion, he shares some hilarious and heartwarming personal anecdotes, including the story of his first date with his wife and how she has been someone who has pushed him in his bourbon career. We also go into the history of the legendary James C. Crow and how his innovations shaped the industry we love today. This episode is more than just a history lesson. it’s a powerful look at resilience, the importance of storytelling, and a reminder to keep chasing your passion no matter how tough the road gets.

Show Notes:

We found a bourbon that claims it’s aged in a historic railroad boxcar turned “rolling rickhouse”, so of course we had to taste it. Black Diamond (103 proof, $58) brings big chocolate-covered cherry energy with a creamy, candy-box palate, but the finish splits the room. Is train-car aging genius, gimmick, or the future?

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It's This Week in Bourbon for January 30th 2026. Sotheby's has set a record for the most valuable bourbon ever sold at auction, Kentucky Bourbon Country Auction has announced a historic collaborative lot titled “United We Stand”, and Brothers Andy and Charlie Nelson have reclaimed and are relaunching their Belle Meade whiskey.

Show Notes:

Have you ever wondered how all these brands get into a bottle without owning a multi-million dollar distillery? We've talked about sourcing before but that's just one part of the puzzle. In this episode, we're going to talk about that second step, co-packing. We’re joined by Jeff Wuslich, he's the President of Cardinal Spirits and Cardinal Copacking, to break down what it takes to actually manufacture booze at scale. Jeff has a background in manufacturing and slowly became a cornerstone of the Indiana craft scene. Jeff also has their own brands they use to showcase their abilities and have relationships with powerhouses like MGP. One thing that interested me was RTDs and the explosion of the canned cocktail movement, but as Jeff will talk about there are some massive compliance headaches that come with them. If you’ve ever thought about starting your own label or just want to know how the industry actually moves behind the scenss, this one side you need to understand..

Show Notes:

While most of the industry uses December to wind down and coast into the new year, we’ve been doing the exact opposite. January hit and it was an immediate sprint. We’ve been back on the road, opening up new markets, and staring down the barrel of distributor meetings and case goals. If you look at our single barrel requests right now, everything is looking "up and to the right," but in this business, the view from the top is always a little precarious. The real question isn't just how you grow, but how you stay there.

In this episode of Behind the Pursuit, Ryan and I are pulling back the curtain on what it actually looks like to enter new markets in 2026. We’re diving into the nitty-gritty of distributor communications and why a solid on-premise strategy may be the only way to survive a landscape that is getting more crowded by the day. We also get honest about the challenges smaller brands face when trying to stay nimble while consumer preferences are shifting right under our feet. It’s a look at the balance between aggressive growth and the strategic planning you need to make sure that "up and to the right" trend doesn't just become a flash in the pan.

Show Notes:

We go bourbon hunting and land on Duck Club Bourbon, a smooth, easy-sipping blend with classic brown sugar, vanilla, and oak notes. At 92 proof and under $30, this one delivers big value.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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