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ABOUT THIS EPISODE

How do small creators get brand deals on YouTube? I've never pitched a sponsorship in my life - yet brands like Wix, Skillshare, Flexispot, BenQ and Domestika have reached out to work with me, even when I had under 2,000 subscribers. This video breaks down the 5 reasons brands reach out to small creators, so you can start attracting brand deals and sponsorships with a small audience too.

There's a common assumption that brand sponsorships only go to creators with hundreds of thousands of followers - but that's not what I've seen. Brands actively prefer working with micro influencers (10k-100k) and nano influencers (under 10k), because trust and engagement run stronger at smaller scale. My first paid brand deal was £800 per video for two videos, and what landed it wasn't my follower count - it was the way my content was structured. This video walks through exactly how to position yourself as the kind of creator brands want to sponsor.

If you're a small creator, an artist, illustrator, maker or creative business owner who's wondered how to get brand deals on YouTube without a huge audience (or how to attract sponsorships without pitching), this is the breakdown. 

This episode is perfect for:

• Small creators who want brand deals without a big audience
• Artists, illustrators and makers looking to land their first sponsorship
• Nano and micro influencers wondering how to monetise
• Creative business owners building income through brand partnerships

WHAT YOU'LL LEARN

• Why you don't need a big audience to land brand deals
• The exact 5 reasons brands started reaching out to me without me pitching
• Why being "easy to understand" matters more than being "polished"
• Why YouTube outperforms Instagram for landing brand partnerships
• The role of retention in attracting sponsors (and the editing decisions that protect it)
• Why your personality is the thing brands are actually paying for
• How to position yourself as the kind of creator brands want to work with

MENTIONED IN THIS EPISODE

(*Some links are affiliate links, but I only recommend tools I genuinely use and trust.)

• ARTOVA - the visual hub I built for creative business owners. Plan content, organise ideas, prep launches and keep your business in one place. Full, free access for 7 days → https://www.artova.io/

WHAT TO LISTEN TO NEXT

Episode 45 - How I Built a Creative Business That Doesn't Rely on Product Sales - if you want me to go deeper on income streams as a creator, listen to this one next → https://www.thecreativejuiceclub.com/aboutpodcast

RESOURCES YOU MIGHT FIND USEFUL

Become an Artova affiliate - if you've tried Artova, loved it, and want to earn a generous commission sharing it with your audience, you can apply to join the affiliate programme here: https://www.artova.io/affiliate-program

WHERE TO FIND ME

• Website → https://www.thecreativejuiceclub.com/
• Video Podcast → https://www.youtube.com/@thecreativejuiceclub

• Instagram → https://www.instagram.com/thecreativejuiceclub