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On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions.

The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings.

📝 Find show notes at: www.sarahnoelblock.com/tiny-marketing/ep47

🔗 Resources mentioned:

• Use code GARY to get 30% off the Event Planner Expo
• EMRG Media

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