Most businesses don’t fail because of bad ideas...
They fail because they can’t manage growth, cash flow, people, or governance at the same time.

In this episode of Notas del MBA, we share the key lessons from the Managing Small & Medium-Sized Enterprises (MASME) course at IESE Business School, taught by Professor Albert Fernández

We explore how real SMEs operate across their life cycle: from early growth and professionalization, to acquisitions, crises, and recovery

Using MBA cases, we break down why many companies destroy value instead of creating it, and what managers need to understand about financial statements, business models, governance, incentives, and decision-making as complexity increases.

This episode is about learning how to run and grow a real company, not just start one...

All the analysis is tailored toward digital businesses and e-commerce in LATAM, using examples from my own companies in Mexico.

My goal is simple: share what I’m learning in the MBA and make it useful for entrepreneurs building businesses in our region

Follow me @fede_alatorre for more