On Day 11 of the COVID-19 & Fundraising Virtual Summit by Petrus, Debra Richmond from the Shriners Hospitals for Children in Houston shared 3 best practices for designing online giving pages and driving traffic.

Next, Rhen Hoehn from St. Albert the Great University Parish at Michigan Tech University told about his experience building a monthly giving program and gave tips for stewarding current monthly donors while adding new monthly donors.

3 Best Practices for Online Giving
-Make your site easy to find, especially in Google, and make your donation page easy to find on your site
-Make your donation page easy to use, simple, and reduce clutter
-Make it easy for the donor to contact you

Tips for Adding and Stewarding Monthly Donors
-Always include monthly giving as an option in appeals, and try tailoring appeals and matching gift challenges toward encouraging monthly donations
-Get to know your monthly donors – thank you calls, face-to-face meetings, etc
-Don’t be afraid to ask: leave monthly donors on appeal mailing lists, consider using an appeal or matching challenge to ask existing monthly donors to increase their gift size



"Over the past week, it seems like so much has changed. With thousands of confirmed cases of Coronavirus, or COVID-19, in the U.S., it seems like every hour another group is announcing a closure or cancellation. The question on our minds today is how will this affect our ministries? Regardless of who you serve, there will be shifts and changes that we have to be mindful of and adapt to.

At Petrus, we are committed to continuing to serve our clients and the nonprofit community now as much as ever. While this may be a scary time, it does not and should not be a time of inaction. In 2 Timothy, Paul says that the Lord “has not given us a spirit of fear or timidity, but of love, power and self-control.” Let us continue to work together on behalf of our ministries and our benefactors to build the Kingdom of God.

Join us for our FREE VIRTUAL SUMMIT every day from MARCH 17 - APRIL 3 for conversations and presentations about topics relevant to fundraising during and after the COVID-19 Pandemic."

Links & Resources:
https://www.petrusdevelopment.com/virtual-summit
https://www.facebook.com/petrusdevelopmentpage
https://www.facebook.com/groups/petrusdevelopment
Video Recording of Virtual Summit: https://www.youtube.com/channel/UCCUcssQJBzQ-Gy-aQMSR0pg/