This week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap". Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

This week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap". Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we talk with Laura Patterson about the Customer Journey.&nbsp;Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want.&nbsp;A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap". Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

47: The Customer Journey, with Laura Patterson

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

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47: The Customer Journey, with Laura Patterson

47: The Customer Journey, with Laura Patterson