Joel Keith is CEO & Managing Partner of ASP Helping Local Brands Scale Through Smart Marketing, Real Relationships & Strategic Use of AI

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Bio of Joel Keith Joel Keith is a partner and CEO of ASP, a digital advertising agency dedicated to helping local businesses scale to their next tier of growth. From home service professionals to law firms and specialized local brands, Joel and his team combine cutting-edge AI tools with time-tested marketing strategies to create simple, effective systems that drive real results.At ASP, AI isn’t just a buzzword—it’s embedded into the way they operate. From internal automations to enhanced ad performance, smarter content creation, and real-time data analysis, Joel leads with innovation while keeping things grounded in what actually works for small business owners. His mission is to demystify digital marketing and provide clients with actionable strategies they can trust.

What we Discussed:

0:00 Who is Joel Keith

01:00 What is his company ASP01:45 Joel's Career

03:30 Podcast Clients

04:15 Social Media Strategy for a Podcaster

05:55Are you Penalized if you put your YouTube video on other video Platforms

08:29 Keyword to Use on YouTube

10:05 Does the Episode No. in the Podcast title hurt you

12:12 Thumbnail tips

14:15 Can a Trend effect what previously worked

15:54 Tik Tok Hashtags

17:20 For You Page meaning on Tik Tok

18:45 Organic Vs Paid Advertising

22:00 Advertising Your Business on Social Media

23:40 What % of your Coaching Revenue should go to ads

25:45 Lead generation Funnels

27:40 Email Marketing

28:30 Sequence of emails

30:30 Branding Marketing

32:55 Landing page and Website

34:40 Podcast Mic & Camera recommendations

How to Contact Joel Keith https://www.aspbranding.com/

https://www.youtube.com/@aspbranding

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https://www.instagram.com/joelckeith/

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https://www.linkedin.com/in/joel-keith-594290187/

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