Hey there, amazing listeners! 🎙️ Welcome to another episode of Entrepreneur Rescue Mission. Today, we will dive deep into the ever-evolving world of social media. Join Scott and me as we spill the tea on the latest Facebook, Instagram, and LinkedIn updates.

Check it out and let us know what you think in the comments!

Also, Stay tuned for our upcoming workshops at: https://www.thetimetogrow.com/

TIMESTAMPS

The Updates to Social Media (00:01:28)

Nancy discusses updates to Facebook, including the ability to create multiple personal profiles and the option to purchase verified badges for Facebook and Instagram accounts.

The Broadcast Channels on Facebook (00:05:46)

Nancy explains that Facebook now allows users to create broadcast channels to connect with followers and share updates and messages without being penalized for messaging too many people.

Changes to Reels on Instagram (00:07:41)

Nancy discusses how Instagram's algorithm is changing and advises focusing on carousel posts and static posts for increased engagement, as reels may not receive as much attention in 2024. The goal is to create shareable content that evokes emotions and encourages users to share.

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Instagram Content Strategy: Shareable Content and Pop Culture

This topic discusses the importance of creating shareable content on Instagram and how leveraging pop culture can help drive engagement and reach.

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Instagram Reels and Watch Rate

This topic explains that while carousels and images are the main drivers of content on Instagram this year, for those still using Reels, the focus should be on watch rate rather than trending audios.

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LinkedIn Content Strategy: Moving Away from Vanity Metrics

This topic highlights the shift in focus from vanity metrics like shares and reactions to comments and messages on LinkedIn. The importance of creating content that sparks conversation and engagement is emphasized.

The misconception about LinkedIn (00:22:05)

LinkedIn is no longer a platform where you can easily book sales calls, but a place for selective networking.

The importance of consistency on LinkedIn (00:23:05)

Consistent daily deposits on LinkedIn over time lead to growth and building a strong network.

Negative engagement signals and engagement pods on LinkedIn (00:32:11)

LinkedIn's algorithm takes into account negative engagement signals, such as unfollowing or blocking, and can detect engagement pods, which can downgrade content in the feed.

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"Stop faking it and the impact of external links"

Discussion on the negative effects of buying fake followers on Instagram and the decrease in reach caused by external links.

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"Types of organic content that perform well on LinkedIn"

Exploration of six types of organic content that perform well on LinkedIn, including personal stories, thought leadership, and user-generated content.

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"Engagement through events and user-generated content"

The effectiveness of sharing pictures from in-person events and the benefits of user-generated content for boosting reach and engagement on LinkedIn.