TomorrowZone Catalyst

47: Why 70% of Transformations Fail and How to Beat the Odds with Shannon Lucas


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In this episode of the TomorrowZone® Catalyst Podcast, host Deb Reuben chats with Shannon Lucas, Co-CEO of Catalyst Constellations, about what it really takes to drive transformation inside organizations. For years, studies have shown that up to 70% of major change initiatives fail – but what if the problem isn’t the employees? What if the issue is the outdated way we approach transformation? Shannon breaks down why traditional change management methods are no longer enough in today’s rapidly shifting world and why innovation isn’t a one-size-fits-all process. She reveals the real secret to making change stick. Spoiler alert: it has nothing to do with another reorg or a rigid playbook. Instead, it starts with recognizing and empowering the hidden catalysts inside your organization – the fire starters who are already driving change, often without recognition or support. If you’re leading transformation efforts and struggling with change fatigue, this episode will challenge everything you thought you knew about innovation. Tune in for fresh insights on how to make real, lasting change happen.   Shannon Lucas is a transformation powerhouse on a mission to unlock the potential of changemakers inside organizations. As Co-CEO of Catalyst Constellations, she equips fire starters – those relentless innovators pushing boundaries – with the tools and support they need to create lasting impact. A former executive at Vodafone and Ericsson, Shannon has spent over 20 years driving large-scale innovation, helping global organizations move beyond the status quo to future-proof their businesses. She is also the co-author of the #1 Amazon bestseller, Move Fast. Break Shit. Burn Out. The Catalyst's Guide to Working Well, a must-read guide for anyone navigating high-stakes change without burning out. As Managing Director of the Catalyst Leadership Trust at Samudra Group, she connects transformational leaders in an invite-only community designed to fuel real progress. Whether it’s rethinking failure, amplifying the voices of intrapreneurs, or challenging outdated change management approaches, Shannon is at the forefront of shaping what’s next.   Connect with Us: Shannon Lucas on LinkedIn: Shannon Lucas | LinkedIn    Catalyst Constellations Website: Catalyst Constellations Deb Reuben on LinkedIn: Deborah Reuben | LinkedIn    TomorrowZone® Website: TomorrowZone
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TomorrowZone CatalystBy Deborah Reuben