Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1), 1–27. https://doi.org/10.1080/10641734.2025.2457663

Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues & Research in Advertising, 47(1), 1–27. https://doi.org/10.1080/10641734.2025.2457663

Redden, J. P. (2026). Test for the Best: Using ChatGPT to Create Effective Ad Taglines. Journal of Current Issues &amp; Research in Advertising, 47(1), 1–27. https://doi.org/10.1080/10641734.2025.2457663

47.1-1: Testing Creativity at Scale

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.1-1: Testing Creativity at Scale

47.1-1: Testing Creativity at Scale