Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues & Research in Advertising, 47(1), 46–71. https://doi.org/10.1080/10641734.2024.2441958

Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues & Research in Advertising, 47(1), 46–71. https://doi.org/10.1080/10641734.2024.2441958

Shabalina, O., Nelson, M. R., &amp; Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues &amp; Research in Advertising, 47(1), 46–71. https://doi.org/10.1080/10641734.2024.2441958

47.1-3: When Ads Just “Feel Right”

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.1-3: When Ads Just “Feel Right”

47.1-3: When Ads Just “Feel Right”