Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising, 47(1), 72–94. https://doi.org/10.1080/10641734.2024.2448138

Guan, C., Liu, W., Cheng, Y. C. (Jack), & Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising, 47(1), 72–94. https://doi.org/10.1080/10641734.2024.2448138

Guan, C., Liu, W., Cheng, Y. C. (Jack), &amp; Heng, B. (2026). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues &amp; Research in Advertising, 47(1), 72–94. https://doi.org/10.1080/10641734.2024.2448138

47.1-4: When “Real” Feels Too Real

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.1-4: When “Real” Feels Too Real

47.1-4: When “Real” Feels Too Real