Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising, 47(1), 118–135. https://doi.org/10.1080/10641734.2025.2459209

Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising, 47(1), 118–135. https://doi.org/10.1080/10641734.2025.2459209

Nah, S., &amp; Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues &amp; Research in Advertising, 47(1), 118–135. https://doi.org/10.1080/10641734.2025.2459209

47.1-6: When Disgust Meets “Right Now”

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.1-6: When Disgust Meets “Right Now”

47.1-6: When Disgust Meets “Right Now”