Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues & Research in Advertising, 47(1), 136–156. https://doi.org/10.1080/10641734.2025.2465313

Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues & Research in Advertising, 47(1), 136–156. https://doi.org/10.1080/10641734.2025.2465313

Seo, J. H., Yim, M. Y. C., Ahn, J. S., &amp; Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues &amp; Research in Advertising, 47(1), 136–156. https://doi.org/10.1080/10641734.2025.2465313

47.1-7: When Ego Boosts Advertising

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.1-7: When Ego Boosts Advertising

47.1-7: When Ego Boosts Advertising