Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising, 47(2), 157–180. https://doi.org/10.1080/10641734.2025.2468474

Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising, 47(2), 157–180. https://doi.org/10.1080/10641734.2025.2468474

Moon, W. K., Wei, X., Overton, H., &amp; Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues &amp; Research in Advertising, 47(2), 157–180. https://doi.org/10.1080/10641734.2025.2468474

47.2-1: When AI Feels Risky

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.2-1: When AI Feels Risky

47.2-1: When AI Feels Risky