Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. https://doi.org/10.1080/10641734.2025.2490474

Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. https://doi.org/10.1080/10641734.2025.2490474

Cho, Y. N., &amp; Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues &amp; Research in Advertising, 47(2), 217–237. https://doi.org/10.1080/10641734.2025.2490474

47.2-3: When the Label Changes Everything

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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47.2-3: When the Label Changes Everything

47.2-3: When the Label Changes Everything