Boost your sales with AI Clone Video Marketing for Real Estate Agents—engage clients with personalized, high-impact videos that close deals faster.

This insightful video explores the revolutionary concept of AI clone video marketing tailored specifically for real estate agents. Discover how cutting-edge technology can create engaging, personalized video content that showcases properties like never before. Learn the benefits of leveraging AI to enhance your marketing strategy, attract potential buyers, and stand out in a competitive market. Don’t miss out—watch the video now to elevate your real estate game.

#1 – Introduction

– a – Argll AI

https://www.argil.ai

Prices Classic $39 | Pro $149 per month

– b – Synthesis

https://www.synthesia.io

Prices Free | Starter $29 | Creator $89 per month

https://www.heygen.com

Prices Free | Creator $29 | Team $39 per month

– c – Bhuman. AI

https://www.bhuman.ai

Prices Free | Growth $39 | Scale $99 per month

Get Opus → https://www.opus.pro

Prices: Starter $15 | Pro $29

#4 – Extra AI Video Tools

ElevenLabs – https://elevenlabs.io/

Free | Starter $4.17 | Creator $18.33 | Pro $82.50 per month

Get Descript → https://descript.com

Prices Hobbyist $24 |Creator $35 | Business $65

Get Veed → https://veed.io

Free | Lite $24 | Pro $55 per month

Prices: Starter $15 | Pro $29

Maverick – https://www.trymaverick.com/

Prices: Starter $200 | Pro Price on Request

Gan.AI – https://www.gan.ai/

Studio Free | Studio Plus $24 | Studio AI $100 per month

Welcome back, ladies and gentlemen, to episode number 473. Today is the MailRight AI Clown Video Marketing. And once again, John is spreading his stuff that has made us, drum roll, number 86 in the world for real estate podcasts. That’s right. You have found the ’86 Most Popular Real Estate podcast. Congratulations. What we’re going to talk about today is video cloning, AI Video Clone Marketing, Video Marketing, and we’re going to talk about some real estate applications. This particular episode might have been inspired by something we were doing at InboundREM, the company I founded, and we’ve been testing video cloning. I have some stuff to say about this, and we have released an actual beta test of this product in a live fire situation with a real client. It was tough to get to the point. It takes a long time to get people on board. Took us two weeks to produce the video. I can go on and on. But anyway, we will talk about the results, not the work. It should be super exciting.

But before we do, the man behind the curtain, my own personal Oz, go ahead and introduce yourself, John, and tell the audience who you are.

I’m going to surprise Robert. I’ve got a little secret that I will tell him during the show that will surprise him. But I’m the joint founder of Mel-right. Com. We are an affordable CRM, but a lot more. We give you a suite of digital tools linked to your CRM that can get you or will get you some quality online leads at a very affordable price, starting at slightly under $49 a month. Back over to you, Robert.

Beautiful. All right. For those of you who don’t know, you may not understand what we’re talking about when we say the concept of an AI clone. A clone is where you take yourself, not anybody, somebody else, just yourself, and you go, I would like to have a talking head version of myself do a video. For those of you who are old, and I’m going back farther than even John will probably remember, we’re talking about something similar to a more realistic version of Max Headroom. For those of you who are like me, who are Generation X or whatever we are, you will know exactly who I’m talking about.

I have loved Generation X for one year. Okay.

All right. All right, Boomer. No, I’m just kidding.

I’m a Generation X.

I believe you. I believe you. I know you are. I’m just screwing around. All right. So you can find out how cutting edge… Anyway, the concept of a clone has fascinated me, mainly because John, the use cases, as you know, really are deep for real estate. The number of real estate veterans I have is very similar to the actual case study I did, which is, okay, you have some different types of real estate professionals. This small broker owns his own brokerage, and he thinks he doesn’t have the time to do the video. It doesn’t matter whether he does or doesn’t, and he doesn’t want to do it. He doesn’t want to do it, doesn’t have the time, but he’s a vet of 25 years, so he has plenty of knowledge and expertise, and he’s very typical of many of my customers. Telling him that there was a way to do him in video but have us produce it, you’d be surprised, ladies and gentlemen, how many people are excited by that. I was for sure surprised. John, so that’s the introduction. Before we go any further, though, John, I noticed you nodding, and everybody cannot hear the nods. However, they’re listening to the show.

So do me a in favor and say, answer me this, with your experience, which is a little less than mine, but you’ve now talked to a lot of realtors, do you think that you also see and understand the need that I just pointed out?

Oh, totally. Do you want a little secret, Robert?

Yeah, sure.

I looked at this over a year ago, but not in the same way you looked at it. I was in the midst of doing, for my other business, a LinkedIn business-to-business campaign. And I was looking at the possibility of a system that could clone me. But then the system I looked at could automatically introduce the client’s name in the video. So you have one video, but your lips would change for the different first names of each client. It was a system that’s on this list, Behuman. I spent much time on it with them, and it was a total, utter failure. It was one of the worst experiences with a startup company I’ve ever had. But I bought it from Sapsuma, a special deal, and that looks like they’ve continued, and I have an account with them, so I might repurchase it because I plan to do another business-to-business outreach in the next month to two months, and I would like this. But in general, I’ve just been with the research I’ve done this week, and I’ve just been blown away by how far some of these platforms have gone.

It’s just mind-boggling, Robert.

It is only a matter of time before you cannot tell. I’m very grateful that I’ve been getting so much pressure from my social circle to keep my eyes firmly locked on how and what’s happening in AI. Because I looked at it, and then I started it. I’m still, even with the video we’ve produced that we sent out to our audience, which, for those of you who are interested, you can go to youtube/aboutinboundrem. If you’re curious to see what it looks like, you will find my video of the test, essentially the generative AI video, already posted there. But I have to say that I wasn’t there, John. I’m still not there. It was a beta, but it’s the most explosive beta I’ve ever done. I didn’t tell anybody, you included, that it was ready for full-time. I’m just looking at it and trying to see what can be done. I found a client who was willing to do it with us. And then I had a whole bunch of clients message me going, Yeah, let’s do it. And I’m like, Whoa, it’s not ready. And I have to charge you.

Because here’s a few things that you may not know, John. I spent two weeks of my own time on that video. It was no joke.

Oh, he’s the process. Some of the resources that I’ve given you are other agencies that have been showing what they’re doing on YouTube. And it’s a multi-step process. A team, obviously, they will get quicker, but there’s some agencies, and I’ve given you some resources, and it’s just amazing. I’ve given you some of the tools which they’ve recommended. I don’t watch American television, so I just do research on stuff. It’s really very impressive, Robert.

Just one more small wind up, because this What is the introduction and the DIY part? Well, it is DIY. You could do it yourself, but here’s what it took for us to do it, John. Number one, we needed Hey, Jen for the deep fake, which is we’re going to review that service towards the end of this podcast. Chatgpt. John and I haven’t talked about it specifically, but certainly everybody should know who and what that is at this point. We use that for the script, which, by the way, the only complaint that we did get from the client about this product was the script. I feel like I handed this off to a team, and I felt like I didn’t oversight it very much. When the product came out, I still didn’t oversight it very much. I feel like the team made a small mistake in letting ChatGPT write the script. They certainly made a mistake in that they didn’t reach out to the client to get approval for the script because all of us were just like, Huh, wonder what we can do with this. It was really a test. Then we used Adobe Premiere Pro for compiling and editing, and that is where it took us all the time, John.

I’ve got some tools that might help you with that, Robert.

I love to hear about them. Then we used Canva for stock media and other elements that we added into the video, which once again, the very few little pieces of pushback that we had from the client were on the stock media and the elements, but that was because the client didn’t provide these things to us in advance. That is the nature of this job, which is so farging frustrating because the client was asked for the deliverables. They did not give them to us. So we went ahead with our pre-discussed project and produced him using what we could get our hands on and get the rights to in a fairly inexpensive way because it was all on my dime, not his. And then he looked at it and said, This general stuff is crap. Let me give you the real thing. And I’m like, Buddy, it was going to take me another four hours to get my video editor back in here and change this stuff for the things that we asked you for in the first place.

Obviously, Robert’s having a little bit of a day, but in fairness to Robert, You did show me the video, a bit of it. I thought you did a really great job.

Thank you. I mean, thank you. Really, all the credit goes to the teams. The credit I get is as a leader with a focus on the effort, not the actual work.

I thought your team did a great job as a beta.

Yeah, I was really impressed. Actually, my entire company was really impressed. We were all shocked about how far we got with this beta. I strongly recommend everybody listening to the show reads it. Having said all that, we’re going to jump into reviewing some tools that might do something like that for you, the people out there listening.

Well, I think we should… I’m sorry to jump in, but I think we should leave the tools for the second half. But I think what we should cover in this first half, just the end of the first half, is what are some of the major lessons that you learned in doing your own beta Is there anything that you observe, some insights that you could share?

Right now, AI, this type of AI, at least, is a long ways away from being even close to as efficient as just doing the video yourself. It was so not even a comparison. Took us weeks of work to build this beta, and it’s a ridiculous amount of effort so somebody can avoid five minutes in front of a camera. Really, that’s my… If you want I don’t know what my knee jerk was, John. I looked at two weeks worth of work and close to 50 billable hours, which we didn’t bill for, and then said, But all of this could be accomplished by one human being with a phone and five minutes? Are you kidding me? But no, there’s some people that just they want to do it the other way.

I’ve got some good news about that as well.

Oh, yeah?

Yeah, which I’ll share with you the second off by my research.

Okay, well, fantastic. Fantastic. I can’t wait. I guess the other lessons that were learned were… I will say this. Part of the reason I agreed to the beta, John, and for all those listening, and this would apply to real estate agents, this applies to John, this applies to everybody. You know the reason I did the beta, because I’m sitting here griping to all of you about how much time it took me, and I knew it would be time that we didn’t have and money I didn’t want to pay, and I can go on and on because it might have been free for the client, but it was not free for me. So Why did I do it? Well, I really did think and still think that the conversation around AI, the white hot fire around you add, you say the words AI and you add anything after that, and I think there’s marketing value in that. I learned a long time ago, as much as it might frustrate me, not to fight the forced fire of people’s time and attention. Just dive in and see what you can do with it. That’s what I did with this video.

It’s proven to be A hundred % like what I thought it would be. An attention getter, a marketing leader, a thing that is getting people to respond to me when very little is right now, inside the marketing world. All the things I was hoping for was accomplished. Then there’s one thing that I have not yet been able to figure out, John, if it will or won’t accomplish me, but I decided I wanted to make sure the Inbound R. E. M. Remained at the forefront of the conversation surrounding AI, even though I have vocally and still think that we don’t want to necessarily be an AI agency. However, I do know and made the decision, when you’re having the conversation about AI as it relates to real estate marketing, I want to make sure one of the first companies that you think of. So with that, I shifted a lot of my time and attention. And this is one of my first public efforts, this video. The lesson that I learned, it worked. If you can attach something that fascinates people and use AI, right now in this very brief moment in time, you’re going to get a lot of attention focused.

Yeah, I think unless you’re dealing with that rare agent that really likes to spend time on technology, this is best to leave to a agency, folks. But I’ve got some good news, which I’m going to share with Robert in the second half. Shall we go for the second Well, for a bit.

Shell. So, ladies and gentlemen, John has been very cagey today about what he’s got to share with me. He’s got a few different little things, apparently, to tell me, which I’m deeply curious about. Hopefully, you are, too. Wherever you’re watching the show today, help propel us to number 85 by smashing that like button, by telling people about the show. If we help you, if we give you something to think about, if we re-inspire you to tackle your marketing again, anything at all Well, then do us a favor, show us a little love wherever you’re listening to the show. I didn’t even know we were being considered as one of the top 100 shows. I’m going to keep pounding away at that because now that I know there’s a list, I want to be number one. We’re a long ways away from that, but apparently what this platform does is measure by reviews and likes and things like that on wherever it is you guys are listening to this podcast. So, yeah, do us a favor. Hit the like button. It matters to us. We’ll be right back. Three, two, one. Welcome back. It is episode number 473, and we are talking about AI video cloning, something that we at InboundRAM have already done in the whole first half of the show was talking about that.

The second half of the show is all about John’s surprises. John, I seat belted in. Surprise me.

Yeah, I think by watching the videos of other agencies and utilizing the four platforms that we’re going to quickly go through, is that you got to upload about 3-5 minutes of video. After it’s uploaded of the original individual, it can then, depending on the platform being manipulated in multiple times. After the initial upload, the next clone video, after you got it into the system, it should be a lot quicker to make another clone video. The other factor of the two main platforms that we’re going to discuss that had the most video reviews and had conversations about both of the platforms, they said one of the area where it did fall down, and it’s very similar to podcasting and normal video, is audio quality and syncing, the lip syncing. The two leaders that we’re going to discuss by the reviews that I watched, this was a consistent problem. But The two of the reviews that I watched, they utilize a third party audio script, audio sync. And one of the main platforms we’re going to discuss enables this third-party system called 11 Labs. It utilizes 11 Labs API system, so you can integrate what 11 Labs does with the audio and the syncing with HeyGen in a very automated way.

You do have to pay for both platforms, but it makes the sound quality and the lip sync much, much better and reduces the amount of time that your team are probably having to redo things based on the videos I watched.

Well, John, all I heard you What I’m going to say is you have cool enough stuff that you’ve just mentioned that now I need the recording for the show as fast as you can get it to me so that I can send it to my people and just tell them to watch the whole damn thing, because I am terrible at remembering. I need those. This exists, by the way. Everybody was in the show.

I’ll put all the links for you.

Not for seven laps, you didn’t.

No, I put it in the calendar. Updated the calendar. So they’re all in the calendar, you invite? I’ll send them again to you.

Great.

All right.

Okay. All right. So first on the list, provided by John with all his copious, copious, copious research skills is agile AI, which we did look at and we discarded. I don’t know why, though.

It seems I might be totally wrong here because the other three I’ve done a lot more research, and one of them I’ve got a lot of experience with. But this one It does seem newer on the market. It’s got a very polished interface. I presume that your team were a little bit disappointed with the end result. It has a big jump in price. It has a starter price, which they call Classic, which is $39 month to month. But then the Pro version is $149 a month. So there seems to be a big jump from their classic starter to pro. But it did seem I couldn’t find too many reviews on it. I did watch one extensive YouTube review that was very long and it did look very polished. They didn’t really cover the clone. When you upload a bit of video and you clone the individual, they were utilizing or they were showing pre-made actors and not an individual, because a lot of these platforms have a library of clone actors, but we’re talking about a video of a real estate agent and uploading them and cloning them. But I did get the impression it’s one of the newer ones out there, so maybe that…

But it looked reasonably polished, but obviously your team were dissatisfied with the output.

For reasons I don’t know, because I can tell everybody listening to this right now that our Arial AI already. They’ve done something that a lot of AI companies didn’t take the time to do. They either have the best fake avatars. In other words, they’re real people doing real things, or they’ve edited them, they spend a lot of time editing them in such a way that they won’t anymore, that they won’t do it again. But let’s just assume that they are not doing any of that and that if it’s a real product, it’s the best-looking product that I’ve seen.

Well, the demo on the website, they got a video on the front page, the home page of this lady, and she tells you I bet this is a clone, and it’s pretty impressive, isn’t it?

Yeah, I know. It’s really impressive. You found one that’s incredibly impressive to sign up with. But here’s what I don’t like about our Argyll AI. Everything that you do on the site to try to figure out if it’s real or not drives you into a signup form. Then in the signup form, it tells you you get three days of this app without paying. Then, of course, they’re probably going to ask you for billing information. What Argyll has done, which leads me to believe it’s probably fake, is they’ve created something that’s really sexy, and then hit it, or you cannot test the sexy before you pay for it, and then they hit it behind a lockout. 99% of the time when I find companies that do that, John, it’s because there’s something sleazy or scammy on the other end of it. It doesn’t work the way it should. For everybody listening to the show, and I’m not saying that that’s true, I don’t know. I I don’t know what’s going on with Argyll. I just know what I just tried to do, and I am highly suspicious of locked out. If any of the listeners of the show feel like taking a risk and putting in some payment information and trying the tool and want to send John and I a review, I’m just going to use my email because it’s easier.

Just send it to robert@inboundrem. Com. I would be happy to. I would love to take a look at it. I just don’t want to pay for it.

On to the next one.

Yeah. Synthesia. Io. Synthesia. Io. So starter price, $29. 89, $89 per month with a greater membership. Tell us what your research… How you felt about it, John?

Yeah, it seemed to be one of the leaders, apart from the last one we’re going to talk about, which I added, which might not be in your show notes, but it’s the one that you chose. But of the two, it seems to be one of the leaders. The reviews I watched that were comparing the two, the other one was Hey, Jen, is that they were saying that if you’re a team, not an individual or a small agency, but you’re a larger team, this might be the better choice. Because it’s got more team features than what, Hey, Gill. If you’ve got a group of people working on a project, The output, they didn’t… They said, most of the reviews, and I’m just going by my memory, that Hey, Jen was slightly better. But they also They said that the HeyGen put more natural movements into the video, because one of the great things is when they were first… These solutions were first brought out, you had a very static head, a very static body. But especially with HeyGen, you get much more natural movement, which you’re not having to tell it to do. So it looks like the person leans in and out and moves the head, moves the body.

But one of the good things that Seignishes this, whatever they call it, it provides a more library where you take the clone and you could swap the clothing. You could change the clothing from one video to the other, instantaneously, which Heyjell doesn’t offer you or It doesn’t offer you so many options, where the other one, the Symphonies, it gives you a whole library where you can swap out the clothing of the video. It’s really quite amazing, really.

All these tools, whether it’s Synthesia or HeyGen, are amazing. Now, I, at a very top did a little bit of recommending on these tools. Then what I did is I had my team do the deep dive, the deep well, go down the well. In specific, I have one guy who’s very dedicated and determined. His name is Jed. He can learn pretty much anything if he really focuses. He’s the one who made the decision. But I know the guy, one of the reasons I love him is because he’s cheap as hell. If there’s the slightest price difference, like 50 cents, between one product and another, he’s going to go with the one that’s 50 percent-The high journey is a lot more…

It’s much more competitive price. Shall we go on to the next one? I’ve got some real insights about the next one. Yeah, please do it. Let’s do it. Yeah, like I was telling, about a year ago, I bought a AppSumma deal, folks. Appsumma offers some lifetime deals, and this one came up because I was looking to do a beta business campaign through LinkedIn, and I had exported a number of contacts in LinkedIn, and I was going to send them an email, and the email was going to be a video video, and like what Bombom offers, but I wanted to do it on scale. I had a couple of thousand people that I wanted to do a… Not a cold email, because they had They had agreed contact through LinkedIn, and some of them I had conversations with. But I wanted to send the email with the video, and the video for me to name them by first name. Behuman had a system where you could import a list of emails, and it would send them as batches, and it would sync the video, so it would replace the first name. All right? So hello there, Kevin.

And the next one, hello, Bill. Hello, Robert. Sure. It’s just amazing. And I was really up for it, and I spent time, and it never worked. It never worked correctly. And the support I got from this bloody company was some of the most atrocious support that I’ve ever got from a startup. I actually got to the stage, I got so worked up about it, The amount of time, they said they would come back and help me, they would email me back, blah, blah, blah, and they never did. And I had constant Zooms with them and they said, Oh, they’re fixing it, and they never bloody did. I actually emailed the founder, the CEO of this company, and I had exchange of emails with him, and they never bloody sorted the thing out. So I’ve given it up on it, but it looks like they’ve continued, and it does look like by the website that they have expanded it, and they’re still offering this LinkedIn feature, and I’ve got my AppSuma for life, and they seem to still be honoring it. So I I might give it another quick go, but the good news is there’s some other players, because they were first to market with this feature, and they did get a big response through their AppSuma deal.

But I just got disheartened with them. Like I say, it’s the worst experience. I even… It’s very rare for me to do this, Rob, because AppSumma, I know the name of the game, you’re getting it at a high discount, and they don’t promise that things will work out. That’s part of the deal. But I even complained about these people to Apsuma. The funny thing is that Apsuma didn’t listen because they had them do a second run at it, so they didn’t care either. But I complained to Apsuma about these people because I told the CEO, the founder, that I thought that this was on the verge of a rip-off. I said, You are in a sticky gray area here because this thing doesn’t work. They found me off with some generalities and said they were working on it. Let’s hope they’ve fixed it because I’m going to have… But some alternatives now don’t do what Behuman is doing, right?

Absolutely. Could you give me a second? So sorry. This is- Shall I go on to the next one? Oh, yeah.

So the next one is hanging, which is the one that Robert and his team chose. And compared to Symphonix, it’s a lot cheaper. It’s a creator plan; they got a free plan to start off with.

I do not doubt that Jed used a free plan. I’m telling you, John, this is the cheapest human I’ve ever met.

And it’s not crippled by the look of it. It’s token-based. And then the creator is $29, and the team is $39. So these are very affordable prices. And if you’re a smaller agency or a one-off real estate agent, this is the platform to go with. And it does a good job. Like I said before, the only problem is the sound quality and the mouth sinking. It’s not bad, but if you can afford to link it with 11 labs, it will be quicker, and the results are much better if you allow these 11 labs to work with hygiene.

So, ladies and gentlemen, this has been my experience in general. I’ve now done deep dives in Gumloop, Manish, and many other top, super sexy, hot, like white fire hot AI apps that are out there. And what John says about this application is similar to everything I find. Yeah, there are some cool things. You’ll have to spend a while getting good at building processes, looping them in, layering them, which is what John is talking about doing right now. There’s nothing wrong with it. Sooner than later, all of this stuff won’t be necessary. What AI can do to familiarize you with it and understand it is suitable for any business owner or service provider who’s been at it for a little while. Because either one, you can save yourself a lot of time, energy, or money, or two, expand and increase your efforts a tremendous amount by getting AI familiarity early and doing things like automating your marketing, email, and monthly market report. These are all things you can do completely. I mean completely. I’m talking about automating not merely the fact that you’re doing one, but the video, all of it.

You could automate the entire thing, including a clone of yourself doing the update. The only thing you’ll have to do, ladies and gentlemen, is still be an editor for your own stuff. But the level of time that you should be able to, is 75%, I estimate. John, this has been a fascinating show. Thank you so much for… And there’s a whole bunch of… For those listening to the show, John has included a lot. This is one of those shows you’ve got to go to the mail-write website, look up the podcast, and look up the show notes for episode 473, because he has a lot, 5-10 different links in this particular set of show notes. If you want to know all the support sites that he looked at, and you really want to know what we were using as footprints for this episode, you’ve got to go to the show notes, take a look at them. John, how would you like people to contact you with questions about the show, your service, or anything?

Yeah, thanks for that, Rob. You can go to the Mail Right.com website. We’ve done some massive improvements to the system. We’ve broken up different elements into separate product lines to reduce the main product’s price to a very competitive $49. We’ve recently massively improved the product. And go to the Mail-Right.com website, have a look at what we have to offer, the features, and everything. And then book a free chat and demo with me. I’m sure you’re going to be blown away. Back over to you, Robert.

Ladies and gentlemen, I’m historically known as a real estate SEO guy for those of you who may not have known me this whole time on the podcast. But truthfully, I’m a lifetime sales and marketing guy. I’ve done many big and impressive things with many of them in traditional marketing, now in digital marketing. If you would like to learn more about me or find out the over 100 pages of dedicated materials, the eight ebooks at this point that I’ve written, all on digital marketing, all for free. They’re all on my website, inboundrem.com, and you can go to the services or about page to find out everything you need to know about us and our product. We have something super exciting coming up in the next couple of months that I’ve been working on for two years. So please stay looped into the show. I promise you it will be worth your time.

Is that the end?

Yeah, that’s the end. You can end it.

I don’t know.