Over The Bull

#48 - AI Drunk: The New Marketing Hangover


Listen Later

Send us Fan Mail

RESOURCES:

  • https://developers.google.com/search/docs/fundamentals/creating-helpful-content
  • https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
  • https://developers.google.com/search/docs/fundamentals/seo-starter-guide
  • https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
  • https://searchengineland.com/demonstrate-e-e-a-t-ai-generated-content-394227
  • https://ahrefs.com/blog/eeat-seo/
  • https://hastewire.com/blog/google-seo-and-ai-generated-content-guidelines-explained
  • https://seo.ai/blog/googles-position-policy-ai-text-content
  • https://koanthic.com/en/google-ai-content-guidelines-complete-2026-guide/
  • https://futureseolabs.com/googles-eeat-standards/
  • https://www.proceedinnovative.com/blog/eeat-google-ai-search-optimization/
  • https://www.allbusiness.com/google-eeat-guidelines
  • https://cdn.openai.com/pdf/d04913be-3f6f-4d2b-b283-ff432ef4aaa5/why-language-models-hallucinate.pdf
  • https://aclanthology.org/2023.emnlp-main.155/
  • https://arxiv.org/abs/2510.06265
  • https://www.livescience.com/technology/artificial-intelligence/ai-hallucinates-more-frequently-as-it-gets-more-advanced-is-there-any-way-to-stop-it-from-happening-and-should-we-even-try
  • https://www.ft.com/content/7a4e7eae-f004-486a-987f-4a2e4dbd34fb

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

...more
View all episodesView all episodes
Download on the App Store

Over The BullBy Integris Design LLC