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A fast breakdown of the 10 digital marketing mistakes businesses will make in 2026. Clear explanations, real-world examples, and practical fixes you can implement right away. If you want your marketing to actually work next year, start here.

Book a consultation at integrisdesign.com and discover marketing strategies that can help move your business forward. Real strategy. Real results.

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There’s a quiet collapse happening in the marketing world. As digital tools advance, the freelancers and agencies still clinging to outdated methods are being exposed—and their clients are paying the price. 

In today’s episode, we dive into the growing problem of “invisible marketing”—services that sound good on paper but deliver nothing in reality. We’ll unpack a real client story involving a $1,200/month “SEO” package that included no SEO at all, and we’ll talk about the local TV station offering social media marketing despite not knowing how to track a single event.

If you’ve ever wondered why your marketing isn’t working—or if you’ve ever felt like you’re being sold smoke instead of strategy—this episode is for you.

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The web is changing fast — faster than most agencies, hosting providers, and developers are ready for. In this episode of Over the Bull, Ken Carroll from Integris Design talks about the rise (and fall) of “managed” WordPress hosting, why piecemeal systems are killing efficiency, and how outdated thinking is costing businesses real money.

From the honeymoon phase with WPEngine to the rough patches with Kinsta, and finally finding a solid partner in Pressable, this isn’t a hit piece — it’s a reality check. Ken shares the lessons learned from a decade of agency experience and the surprising truth about what actually makes hosting stable, scalable, and sane.

You’ll also hear how today’s perfect storm — made of AI shifts, bad tech habits, and patchwork infrastructure — is reshaping the web, and what agencies must do if they want to stay afloat in 2025 and beyond.

Key topics:
•Why “managed hosting” doesn’t always mean managed well
•How the web’s evolution has outpaced agency infrastructure
•The hidden cost of bad plugin culture and stack sprawl
•Why unified systems are the future — and duct tape is not a strategy

If you’ve ever asked “Why is my site breaking again?” or “Why are we paying for hosting that’s slowing us down?” — this episode gives you the answer (with a little humor and a lot of truth).

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OpenAI’s new browser, Atlas, is changing how people find information online. It’s powered by ChatGPT and built to act—not just search. In this episode, Ken breaks down what Atlas really is, how it threatens Google’s dominance, and what businesses can do to stay visible in an AI-driven world. Expect honest talk about data, discovery, and the difference between hype and real opportunity.

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In this episode of Over The Bull, Ken shares a cautionary tale about a client whose digital marketing was a ticking time bomb. Multiple Google Analytics accounts, unvetted conversions, toxic backlinks, and AI-generated content without any real E-E-A-T left her data useless — and her ad spend wasted. What started as a “smooth” agency pitch ended in a complete reboot. Ken breaks down what went wrong, how to spot the red flags, and why charisma should never replace competence.

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You’ve seen the headlines: “Is SEO dead?” From AI chatbots to zero-click search results, it’s tempting to believe traditional search engine optimization is a thing of the past. But in this episode of Over The Bull, Ken Carroll sets the record straight — not just with opinions, but with insights from leading voices in the marketing space.

We break down what’s really going on in 2025, with takeaways from recent articles by Forbes, Business Insider, Neil Patel, Semrush, and SearchEnginePeople. You’ll learn how SEO is evolving — not dying — and what smart businesses are doing to stay visible in a world dominated by AI overviews, voice assistants, and shrinking organic click-through rates.

Whether you’re a business owner thinking of cutting your SEO budget or a marketer trying to make sense of all the noise, this episode will help you separate the myths from the must-dos.

RESOURCES:

1. https://www.forbes.com/sites/forbesagencycouncil/2025/06/11/seo-myths-and-what-you-actually-need-to-rank-well-on-google

2. https://www.businessinsider.com/seo-aeo-ai-chatbots-search-startups-chatgpt-openai-google-2025-5

3. https://neilpatel.com/blog/is-seo-dead/

4. https://www.semrush.com/blog/seo-trends/

5. https://www.semrush.com/blog/is-seo-dead/

6. https://searchenginepeople.com/blog/seo-is-not-dead-2025.html (hypothetical based on common format)

7. https://www.creativepool.com/magazine/marketing/seo-isnt-dead-how-search-is-evolving-in-2025.28953

8. https://pwskills.com/blog/is-seo-dead-in-2025/

9. https://pankajkumarseo.com/is-seo-dead/

10. https://waterfrontgraphic.com/is-seo-dead/

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The marketing landscape is shifting — fast. In this episode of Over The Bull, Ken breaks down four critical changes every small business owner needs to understand right now. From the collapse of third-party cookies to rising ad costs, this isn’t about trends — it’s about survival.

You’ll learn:
•Why first-party data is the new gold
•How your website and reviews might be doing more than your social media
•What “community-driven marketing” really means (and how to do it without faking it)
•Why throwing more money at ads won’t save you — but strategy will

Whether you’re running your own business or advising others, this episode is packed with real talk, real examples, and research-backed insights to help you adapt — and grow.

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In this special Q&A episode of Over The Bull, Ken Carroll answers the internet’s most-asked questions about marketing — the ones real business owners are typing into Google every day. From “Does digital marketing really work?” to “How long does it take for Google Ads to pay off?”, Ken cuts through the jargon and hype with clear, experience-driven insights. You’ll hear honest takes on SEO, email marketing, content strategy, and web design — and why the real answers often go beyond what AI or quick-fix guides can tell you. If you’ve ever wondered what actually works in marketing, this episode is your no-fluff guide.

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WordPress powers more than 60% of the internet—but that doesn’t mean your site is safe, stable, or even well-built. In this episode, we pull back the curtain on the most common mistakes made by DIY site builders and inexperienced developers: outdated plugins, bloated themes, security gaps, and more. You’ll learn why that “beautiful” theme might be a house of cards, why regular updates aren’t optional, and how to spot the warning signs of a WordPress site built to fail. Whether you’re a business owner or a designer, this episode will help you separate good builds from bad—and make smarter decisions about who you trust with your site.

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Thinking about starting a business or turning your side gig into a full-time venture? This episode is your reality check. Ken Carroll breaks down the myths and hard truths of business ownership — from hidden overhead and late nights to accounting headaches, marketing pitfalls, and competing with established players.

If you’re in it for “more free time” or “easy money,” this episode might talk you out of it. But if you’re serious, prepared, and ready for the grind, you’ll walk away with a clearer picture of what it really takes to succeed.

ADDITIONAL RESOURCES:

https://www.business.com/articles/the-4-biggest-challenges-to-starting-a-business-and-how-to-overcome-them/

https://explodingtopics.com/blog/startup-failure-stats

https://www.forbes.com/councils/forbesbusinesscouncil/2020/02/13/13-common-challenges-when-developing-your-first-business/

https://misterindependent.com/risks-and-challenges-of-starting-a-business/

https://www.forbes.com/advisor/business/software/startups-failure-rate/

https://www.forbes.com/sites/allbusiness/2025/02/06/9-challenges-new-entrepreneurs-face-in-the-first-two-years-of-business/

https://hbr.org/2021/05/why-start-ups-fail

https://www.ruby.com/blog/5-common-challenges-facing-small-business-and-how-to-overcome-them/

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