In this episode of Aesthetically Speaking, we dive into the world of branding and business transformation with Melanie Oates, an expert in automation and systems strategy. Melanie shares her journey of rebranding her tech consulting firm with the help of Rebecca, discussing the impact of investing in her business and the process of honing in on a niche market. Melanie's insights into the importance of branding and her favorite aspects of her new brand shed light on the intricate process of creating a beautiful, sophisticated, and authoritative brand. Join us as Melanie gives valuable tips on business automation and shares her vision for Melden Tech, and how her transformative journey with Rebecca changed the trajectory of her business.