In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. 

Things discussed in this episode: 

• Teaching yourself a new skill can be done through creating personal projects and writing about what you're learning.
• Adapting content for different mediums requires adjusting the narrative, word count, and technique to fit the platform's parameters.
• Authenticity and personal stories can resonate with readers and help build a strong connection with the audience.
• Choosing the right format for your content, whether it's micro articles, videos, or podcasts, can allow your work to shine and attract the right audience.

Timestamps

• (00:00) - Introduction

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