The Exit Whisperer

#48 - Joyce Marter (Urban Balance)


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Joyce Marter didn’t just build a therapy business—she survived betrayal, took on millions in debt, and still managed a seven-figure exit. In this episode, she gets brutally honest about the moment her co-founder quit by email (and CC’d the staff), how she rebuilt from financial rock bottom, and the mindset shifts that helped her turn chaos into a multimillion-dollar win. If you've ever felt like you're drowning while everyone else thinks you're thriving—this one’s for you.

 

 

2:10 Why Destigmatizing Mental Health Is So Important  
6:11 Cash Flow Chaos During Rapid Growth  
7:30 When a Business Partner Resigns Out of Nowhere  
9:40 Why You Need a Pre-Dissolution Agreement  
10:44 Asking for Help During a Cash Flow Crisis  
12:56 How a CPA Revealed the Business’s True Value  
14:45 Overcoming a Deep Scarcity Mindset Around Money  
16:22 Practical Steps to Improve Cash Flow Fast  
19:01 Why Aligning With the Right Buyer Matters  
21:25 Choosing the Best Offer for Long-Term Success  
22:16 Standing Firm on Your Principles in Negotiations  
23:40 The Importance of Not Folding at the Final Hour  
27:43 Tools and Practices for Managing Money Stress  

...more
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The Exit WhispererBy Carrie Kerpen

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