Making Sense of Martech

#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity


Listen Later

A conversation with Michelle Songy.

In this episode, I'm joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Press Hook, Michelle founded Cake, a mobile payments platform for restaurants that was acquired by American Express. Michelle has also worked in finance at Coca-Cola and is an investor with a variety of funds.

In this episode, we talk about the problem of public relations, why companies want media attention, building a two-sided marketplace in media, what journalists really want and the impact of generative AI tools on the media industry.

Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠

Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠.

Listen on⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠

You can find Michelle on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

...more
View all episodesView all episodes
Download on the App Store

Making Sense of MartechBy Juan Mendoza + Jacqueline Freedman

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Making Sense of Martech

View all
Pivot by New York Magazine

Pivot

9,503 Listeners

Pod Save America by Crooked Media

Pod Save America

87,530 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

349 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,442 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,216 Listeners