Keara Donnelly takes us inside the fast-paced world of public relations, breaking down what a career in PR really looks like day to day. As an Account Director at Berkeley Communications, Keara shares how she helps companies cut through the noise with strong storytelling, targeted media pitching, and relationship-building with journalists. From choosing a communications major and landing internships to managing client expectations, navigating competition, and adapting to AI-driven tools, this episode offers a realistic and practical look at the PR industry. Whether you’re considering a career in public relations or want to understand how brands land media coverage, this conversation delivers valuable insights and honest advice.┈➤ Explore career: http://www.UnboxingCareersPodcast.com┈➤ Follow us on Instagram: https://www.instagram.com/unboxingcareerspodcast/★★★ WHAT WE DISCUSS ★★★★ What Public Relations Really Is and What PR Firms Do★ Keara’s Career Path into Public Relations★ Education and Degrees for Aspiring PR Professionals★ The Importance of Internships and Campus Experience★ Entry-Level PR Roles and Industry Expectations★ Competition in the Public Relations Industry★ A Typical Week Working at a PR Agency★ Media Pitching and Journalist Research★ Tier-One vs. Trade Publications★ Essential Skills for PR Success★ Managing Stress and Burnout in a Fast-Paced Role★ How AI Is Changing the PR Industry★ Relationship Building with Journalists★ Handling Client Pushback and Conflict★ Work-Life Balance in Public Relations★ Salary Expectations and Career Growth in PR★ Advice for Students and Early-Career Professionals★★ CONNECT WITH KEARA DONNELLY & BERKELEY COMMUNICATIONS ★★WEBSITE: https://www.berkeleypr.comLINKEDIN: https://www.linkedin.com/in/keara-donnelly/★★★ TAKEAWAYS: ★★★★ Public relations is a highly competitive field that rewards preparation and experience.★ Internships and on-campus involvement are critical for landing a first PR role.★ Strong writing and communication skills are essential, especially email writing.★ Targeted, personalized media pitches are far more effective than mass outreach.★ Trade publications can be just as valuable as top-tier national media outlets.★ Time management and prioritization are crucial skills in a fast-paced PR environment.★ Managing client expectations honestly builds trust and long-term success.★ AI is becoming a helpful brainstorming and storytelling tool in modern PR.★ Building relationships with journalists is key to sustained media success.