Our guest this week is Reece Lodder, Head of Sales & Marketing at Friesla, a Washington-based company providing onsite, USDA- approved, fully customizable meat processing systems.

With consumer demands for locally raised meat products rising, Friesla’s customizable and modular systems allow farmers and ranchers to have complete control over onsite meat processing – from slaughter to sale.

Between serving in public relations with the Marine Corps, the loss of a friend in combat, and navigating his family through his wife’s battle with brain cancer, Reece has gained a clarity in his calling: caring for others. This drive to help cattle producers define opportunities and craft solutions best for their businesses is evident throughout our conversation.

Truly one of the finest people I’ve had the privilege of meeting in a long time.