Former Chief Marketing & Creative Officer at Versace, Warner Bros., Escada, Sony Pictures, E!, Condé Nast

A seasoned marketing and creative executive with extensive experience in aspirational lifestyle brands and consumer products -- much of it global.

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0:00 Intro: Who is Stephen Croncota? 

6:05 What does Stephen look for when hiring Marketeers? 

16:30 Stephen's Story: How did he start? 

39:40 Vision behind Stephen's Success 

51:30 How did Stephen do Market Research? 

1:05:00 How to come up with new Marketing Ideas? 

1:24:00 Campaigning & Budget for Start-Ups 

1:43:00 Stephen's experience in Fashion Industry 

1:53:00 Outro: Stephen's Advices

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