The Art of Online Course Creation

#48 The Hidden Reason Your Online Community Feels Flat - And the Fix You Need


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Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet.

In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accidentally stripped it away, leaving creators and entrepreneurs unsure how to show up, share, or sell without guilt.

From her own experience running The Classifieds, a thriving Skool community where promotion and collaboration coexist beautifully, Shannon reveals how a new wave of community design is making it possible for entrepreneurs to be both genuine and visible.

You’ll hear:

  • The hidden reason engagement has dropped across online spaces
  • How well-meaning guidelines often stifle connection instead of fostering it
  • Why Skool’s model is changing the game for course creators and community builders
  • Real stories of collaboration and generosity that prove business and community can grow together

If you’ve ever wondered how to revive the soul of your online community, or how to talk about your business without breaking “the rules”, this episode will change how you see what’s possible when authenticity and entrepreneurship finally get to coexist.

🎧 Listen now to discover why a community that sells isn't necessarily a sell-out. 

Mentioned in this Episode:

  • Join The Classifieds on Skool

  • Check out Skool (affiliate link)

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.



This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]

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The Art of Online Course CreationBy Shannon Boyer

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