We all have things in our lives that we can’t wait to share with everyone we know. There are other things we’d just as soon keep to ourselves, yet we want to make a connection with other people. We want to feel heard and understood.

On top of all that, we have a business to build, and a brand that we want to present to the world.

So when is it okay to share, and when is it not? How do we talk about those things that aren’t easy wins, that aren’t sunny days on the beach, that aren’t sipping champagne in front of our private jet? How do we share the real stuff, the hard stuff… or do we share it at all?

It’s hard to know how personal to get when we’re putting ourselves out there, especially on social media. How do we balance a desire to be real, to be authentic, with the responsibility we have to our audience, and to ourselves?

Those are the questions we’re going to answer today.