Can business and charity work hand in hand? Barnaby Wiener, founder of Treebeard Trust, believes they can. Drawing on his investment background, Barnaby brings commercial rigour to philanthropy, supporting impact-driven organisations across sectors from criminal justice reform to mental health to be a force for good. Working with talented entrepreneurs in the UK and East Africa, he challenges the traditional divide between profit and purpose, showing how intentional, purpose-led investment can reshape capitalism, create lasting impact and inspire a bold new model for investing with purpose.

KEY TAKEAWAY

'If businesses were run more like charities and charities were run more like businesses, the world would be a better place.'

ABOUT THE GUEST – BARNABY WIENER

Barnaby Wiener spent most of his career in the investment world. He co-founded Treebeard Trust with his wife Cassandra in 2011 and is passionate about backing talented entrepreneurs who have the vision, energy and intelligence to craft innovative and effective models for addressing intractable social and environmental problems. He's equally excited by non-profit and for profit models, and believes the world would be in a much better state if charities were more commercial and businesses more philanthropic in their mindset. When not engaged with Treebeard, Barnaby is happiest outside, on a boat, on a horse or on foot.

CONNECT WITH BARNABY

https://www.linkedin.com/in/barnaby-wiener-0049a8a4/

https://www.treebeardtrust.org/

ABOUT THE HOST - AMY ROWLINSON

Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.

WORK WITH AMY

If you're interested in how purpose can help you and your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call

KEEP IN TOUCH WITH AMY

Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter

CONNECT WITH AMY

https://linktr.ee/AmyRowlinson

BUY AMY'S BOOK (Shortlisted in the 2025 Business Book Awards) *

Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu

HOSTED BY: Amy Rowlinson

DISCLAIMER

The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.

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