Join Janet Rosseth and Gunnar Blakeway-Wallen https://www.linkedin.com/in/gunnar-blakeway-walen/ as they explore budget optimization, marketing strategies, and innovative tactics in multifamily property management.

Gunnar shares his unique journey from arts to marketing, insights on budget planning, vendor relationships, leveraging AI and automation for success, and building out a marketing engine when there wasn’t one previously.

This Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn more about PERQ: https://bit.ly/4bQrHqP
Chapters
00:00 Introduction to Budget Optimization
06:13 The Art of Marketing and Learning
09:24 Smart Investments in Marketing Budgets
11:49 Evolving Budget Writing Processes
15:17 Protecting Budget Essentials
19:28 Balancing Long-term Investments and Quick Wins
22:36 Building Credibility with Ownership
25:07 Choosing the Right Vendors
26:52 Ensuring Ad Spend Efficiency
30:05 Marketing Strategies for Real Estate
30:48 The Role of Reputation in Marketing
31:40 Brand Storytelling and Its Importance
33:19 SEO and Digital Marketing Tactics
35:06 Learning from Competitors
36:52 Innovative Marketing Approaches
39:44 Adapting to Market Changes
43:26 Empowering Teams in Marketing
46:42 The Importance of Brand Voice
49:12 Advice for New Marketers
50:56 Daily Practices for Improvement

This Episode is brought to you by PERQ.
PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.
To learn more about PERQ: https://bit.ly/4bQrHqP
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