Whether you are aware of it or not, you have probably been subjected to gamification. Gamification refers to the practice of businesses using game-elements in non-game contexts. Raul Ferrer Conill has investigated the role of gamification in digital journalism. Today, many digital newspapers use bonuses, badges or other rewards to make users consume more articles, and to make journalists more productive. In our conversation, Raul describes why newspapers use this approach, and how it affects the commercial and professional aspects of journalism. Raul Ferrer Conill’s doctoral thesis can be downloaded from DiVA: Gamifying the news : Exploring the introduction of game elements into digital journalism