This week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021. Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion. In this episode, you’ll learn: <ul><li>The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly</li><li>The powerful filter that values provide to an organization when it comes to balancing data and instinct</li><li>A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return</li></ul> Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

This week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.In this episode, you’ll learn:The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quicklyThe powerful filter that values provide to an organization when it comes to balancing data and instinctA great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, ReturnBrought to you by Mekanism.

This week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021. Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion. In this episode, you’ll learn: <ul><li>The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly</li><li>The powerful filter that values provide to an organization when it comes to balancing data and instinct</li><li>A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return</li></ul> Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

Business

Arts

Marketing

Design

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism.

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

Share #49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return

Sign up to save your podcasts

#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return

#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return

More shows like Soul & Science: Fast Forward Your Marketing Mind

The Daily

Up First from NPR

The CMO Podcast

Morning Brew Daily

The Prof G Pod with Scott Galloway

The Ezra Klein Show