BE Noticing. The best innovations come from what you notice, not what you know. Lara O'Connor Hodgson is President & CEO of NOW Corp, a company she co-founded to free small businesses from being a free bank to their customers. She doesn't have a banking background but Lara knew the best ideas happen when you lack resources. She kept her focus on the impact of what she was doing and stopped trying to be an expert. 50 Women, 50 States: Georgia. Get show notes and downloads at beautifullyequipped.com/podcasts