A compelling 60-second story can be the difference between buy-in and rejection. In today’s fast-paced world, leaders often overwhelm their audience with details, but real persuasion happens when messaging is clear, compelling, and emotionally engaging. In this episode of the TomorrowZone® Catalyst Podcast, host Deb Reuben talks with executive communication expert Cindy Skalicky about the power of messaging that moves people to action. Cindy introduces her Red Light, Green Light model, a framework that helps leaders transform complex ideas into persuasive narratives that inspire confidence and drive decisions. Explore why many executives struggle to get buy-in, how to simplify messages without losing impact, and why AI can refine communication but will never replace the human connection that makes messages stick. If you want to communicate with more clarity, confidence, and influence, this episode is a must-listen.   Cindy Skalicky is a storytelling and executive communication expert, helping leaders at Google, Microsoft, DuPont, and JPMorgan Chase sharpen their messaging, command the room, and drive action. Her "Red Light, Green Light" model equips leaders to move audiences from hesitation to buy-in, making complex ideas clear and compelling. Whether working with executives, scientists, or entrepreneurs, Cindy helps leaders refine their presence, master persuasion, and make their ideas stick.   Connect with Us: Cindy Skalicky | LinkedIn    On Point Communications, LLC Deborah Reuben | LinkedIn    TomorrowZone.io