Sign up to save your podcasts
Or
Share 49. How Using Magnetic Stories Can Propel Your Business
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
49. How Using Magnetic Stories Can Propel Your Business
We all love the power of a good story. But did you know it’s also useful in a business setting? Since we’re all humans with emotions, we listen and understand the message better when it’s in narrative form. We also retain it better than when we’re just presented cold data and logic.
Gabrielle Dolan realized the power of storytelling and effective business communication while working in leadership in corporate Australia. Now she enjoys success as an international keynote speaker, educator, and author of Magnetic Stories: Connect with Customers and Engage Employees.
This week she explains how to implement storytelling in your business to share a vision and enhance collective understanding, all while doing good.
Topics covered in this episode:
- Creating engaging presentations
- Storytelling in business
- 5 types of stories businesses need
- Telling customer stories
- Sharing your brand story
- Connecting with employees
- Sharing your values
Takeaways from this episode:
- Weaving important information into a story is a memorable and effective technique that gives you authenticity and credibility.
- As humans we retain stories better than pure data alone. Storytelling taps into emotion, and our brains process emotion differently than logic to where it lingers in long-term storage of the brain.
- Stories create emotional connections which in turn can lead to buy-in.
- Lead with a story to engage, and you’ll keep your audience’s attention better throughout the rest of a presentation.
- Incorporate stories about your company’s creation, culture, customer service, customers, and challenges into your brand materials and presentations.
- Knowing how to communicate has the power to change the way you lead and creates a ripple effect of impact.
To connect to Gabrielle Dolan please follow:
https://gabrielledolan.com/
https://www.instagram.com/gabrielledolan.1/
To purchase Magnetic Stories:
https://gabrielledolan.com/resources/magnetic-stories/
To book a free strategy session with Jillian:
https://mariemae.com/consulting
To learn more about Marie Mae:
https://mariemae.com/
To learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/49
Gabrielle Dolan realized the power of storytelling and effective business communication while working in leadership in corporate Australia. Now she enjoys success as an international keynote speaker, educator, and author of Magnetic Stories: Connect with Customers and Engage Employees.
This week she explains how to implement storytelling in your business to share a vision and enhance collective understanding, all while doing good.
Topics covered in this episode:
- Creating engaging presentations
- Storytelling in business
- 5 types of stories businesses need
- Telling customer stories
- Sharing your brand story
- Connecting with employees
- Sharing your values
Takeaways from this episode:
- Weaving important information into a story is a memorable and effective technique that gives you authenticity and credibility.
- As humans we retain stories better than pure data alone. Storytelling taps into emotion, and our brains process emotion differently than logic to where it lingers in long-term storage of the brain.
- Stories create emotional connections which in turn can lead to buy-in.
- Lead with a story to engage, and you’ll keep your audience’s attention better throughout the rest of a presentation.
- Incorporate stories about your company’s creation, culture, customer service, customers, and challenges into your brand materials and presentations.
- Knowing how to communicate has the power to change the way you lead and creates a ripple effect of impact.
To connect to Gabrielle Dolan please follow:
https://gabrielledolan.com/
https://www.instagram.com/gabrielledolan.1/
To purchase Magnetic Stories:
https://gabrielledolan.com/resources/magnetic-stories/
To book a free strategy session with Jillian:
https://mariemae.com/consulting
To learn more about Marie Mae:
https://mariemae.com/
To learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/49
View all episodes
By Marie MaeWe all love the power of a good story. But did you know it’s also useful in a business setting? Since we’re all humans with emotions, we listen and understand the message better when it’s in narrative form. We also retain it better than when we’re just presented cold data and logic.
Gabrielle Dolan realized the power of storytelling and effective business communication while working in leadership in corporate Australia. Now she enjoys success as an international keynote speaker, educator, and author of Magnetic Stories: Connect with Customers and Engage Employees.
This week she explains how to implement storytelling in your business to share a vision and enhance collective understanding, all while doing good.
Topics covered in this episode:
- Creating engaging presentations
- Storytelling in business
- 5 types of stories businesses need
- Telling customer stories
- Sharing your brand story
- Connecting with employees
- Sharing your values
Takeaways from this episode:
- Weaving important information into a story is a memorable and effective technique that gives you authenticity and credibility.
- As humans we retain stories better than pure data alone. Storytelling taps into emotion, and our brains process emotion differently than logic to where it lingers in long-term storage of the brain.
- Stories create emotional connections which in turn can lead to buy-in.
- Lead with a story to engage, and you’ll keep your audience’s attention better throughout the rest of a presentation.
- Incorporate stories about your company’s creation, culture, customer service, customers, and challenges into your brand materials and presentations.
- Knowing how to communicate has the power to change the way you lead and creates a ripple effect of impact.
To connect to Gabrielle Dolan please follow:
https://gabrielledolan.com/
https://www.instagram.com/gabrielledolan.1/
To purchase Magnetic Stories:
https://gabrielledolan.com/resources/magnetic-stories/
To book a free strategy session with Jillian:
https://mariemae.com/consulting
To learn more about Marie Mae:
https://mariemae.com/
To learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/49
Gabrielle Dolan realized the power of storytelling and effective business communication while working in leadership in corporate Australia. Now she enjoys success as an international keynote speaker, educator, and author of Magnetic Stories: Connect with Customers and Engage Employees.
This week she explains how to implement storytelling in your business to share a vision and enhance collective understanding, all while doing good.
Topics covered in this episode:
- Creating engaging presentations
- Storytelling in business
- 5 types of stories businesses need
- Telling customer stories
- Sharing your brand story
- Connecting with employees
- Sharing your values
Takeaways from this episode:
- Weaving important information into a story is a memorable and effective technique that gives you authenticity and credibility.
- As humans we retain stories better than pure data alone. Storytelling taps into emotion, and our brains process emotion differently than logic to where it lingers in long-term storage of the brain.
- Stories create emotional connections which in turn can lead to buy-in.
- Lead with a story to engage, and you’ll keep your audience’s attention better throughout the rest of a presentation.
- Incorporate stories about your company’s creation, culture, customer service, customers, and challenges into your brand materials and presentations.
- Knowing how to communicate has the power to change the way you lead and creates a ripple effect of impact.
To connect to Gabrielle Dolan please follow:
https://gabrielledolan.com/
https://www.instagram.com/gabrielledolan.1/
To purchase Magnetic Stories:
https://gabrielledolan.com/resources/magnetic-stories/
To book a free strategy session with Jillian:
https://mariemae.com/consulting
To learn more about Marie Mae:
https://mariemae.com/
To learn more about The Good Office Podcast:
www.thegoodofficepodcast.com
Show notes and more resources:
https://thegoodofficepodcast.com/episodes/49