In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. 

Discussed in this episode:

• Leveraging customer insights and data to craft content that stands out.
• Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
• A unique branding approach that aligns with the company's values and sets it apart from others is essential.
• Authenticity in content helps build trust and engagement with the audience.
• Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
• Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
• Manual qualitative research can provide unique insights and make content more valuable and trustworthy.

Enjoy!