The idea to talk about reaching the right audience by choosing the right content format hit me as I was thinking about how will I get everything done while I’m traveling and shooting videos, etc. over the next few weeks.

While I could write something on the airplane during my 9 hour flight, there’s no way I would be able to record audio or video on the flight.

I can record audio in a quiet hotel room or an AirBNB pretty easily. I just need quiet.

But producing video? That takes planning. Weeks and weeks of planning. But when done effectively, it is probably the best way to build a brand. People form a relationship with you when you are on camera. When they can look into your eyes. When things feel authentic.

I love producing video content, but it’s soooo much work. It doesn’t fit into the Jeffsetter lifestyle I have in place right now, so I have to pick my battles.

What I thought would be a good Jeffisode topic is talking about the various formats you can use to publish content, my thoughts on achieving each and the best way to ensure results.

Quotable moments from our this Jeffisode

On being consistent with blogging:

On standing out of the crowd:

On importance of feedback:

Links related to this week’s episode

* The post that I initially wrote for PPC Hero but later brought me tons of new subscribers when I reposted it on my own blog

* My medium post that caused quite a stir

* Paul Koks’ LinkedIn Teaser

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