Jumpstart with Jeffalytics

Today for our 100th episode, I am going to share some news with you that you probably don’t want to hear.

Now that I have reached episode #100, I am taking a break from the Jumpstart podcast for a while.

Here's a 6-minute story behind this decision:

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Let's talk about one of the things that I have gotten pretty good at over the years, and that’s outlining what steps go into accomplishing a project.

Now when I say pretty good, I am specifically referring to the utility of these structures and how much they have improved over the years.

When I was in the thick of my agency days, I would often be known for white board sessions where I would put everything that was going on inside of my head on the whiteboard, and cast it as a “vision” for how things would move forward. This was usually referred to as a brain dump, and was exactly that – a dumping of knowledge with some structure, but not a lot of actionability.

Over time, these brain dumps have gone from a liability to a strong outline of what steps need to happen to complete a project. I try to be so thorough that there is no room for interpretation or issues with the tasks assigned.

These outlines have served me well with the podcast, my courses, and even the written/video content we put out several times a week. It’s become one of my biggest strengths over the past two years.

My brain dumps have turned into something that is structured, thoughtful, and thoroughly answers any open questions.

So what has changed? The brain dumps are still there, but alongside them I have added two extremely important skills. 1) Empathy and 2) Resources and resource management.

A vision is useless if you can’t get others to follow. That’s why empathy is so important. Understanding the needs of others and addressing them advance will help you get buy-in much more quickly.

And once you have buy-in, you need to have the resources available to execute on the vision. You need to know how long it takes to accomplish tasks, and how to ensure they will be ready and willing when you need them.

These are skills I’m still developing, but I’m liking the results so far:

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Today for our 98th episode, I am going to take you behind the scenes of our operation here at Jeffalytics and show you what we have been up to, and where we are going in the upcoming months.

We have a lot of irons in the fire, and sometimes it’s hard for even me to keep track of them all, so I thought that would make for a good podcast.

I will be talking about products we are developing, content coming forward, and even where I’ll be making physical appearances. Should be a lot of fun!

Who knows, you might hear about one of the products and get excited, but I think you will be excited for a few of these!

Listen up to hear about the 10 projects that we are juggling at the moment here at Jeffalytics.

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Rand needs no introduction, since he’s already been on the podcast. In fact, he was my first podcast guest back in October of 2015.

So what’s changed since then? A lot, and we are going to talk all about it in this interview.

Rand has a book out that you should buy right away called Lost and Founder.

Seriously, BUY HIS BOOK, it’s great.

If you don’t believe me, then listen to this interview. I interviewed Rand about Lost and Founder by suggesting alternative titles to the book.

I think you’re going to like the result.

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Quotable moments from my talk with Rand Fishkin

On venture capital:

[easy-tweet tweet=”VC money is wrong for 95% of startup businesses.” user=”randfish”]

On growth hacking:

[easy-tweet tweet=”Startup success isn't built upon growth hacks but upon the gigantic marketing machine that lies beneath.” user=”randfish”]

On startup success:

[easy-tweet tweet=”Everyone talks about few startup success stories that are basically outliers in the sea of dead bodies.” user=”randfish”]

Here's where you can find Rand online:

* Rand's blog

* @randfish on Twitter

* Rand Fishkin on LinkedIn

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In this episode, I am going to talk about starting a podcast. Why would I do that? Because I get a lot of people asking me about starting their own podcast. They want to know if I have any advice, or tips for getting started.

I guess since this podcast has made it to nearly 100 episodes, people think I know what I’m talking about! While I debate that fact, I do have a lot of thoughts on starting a podcast that I wanted to share in today’s Jeffisode.

It’s funny, but over the years I have been interviewed on many podcasts, and some of those episodes never made it onto the air! Others were conducted so professionally that I couldn’t believe the results.

What separates the good ones from the bad? What is the financial benefit of running a podcast? Will a podcast change your life?

I will answer all those questions and more in this episode.

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This post and video was episode 89 in our 90 Day Challenge digital marketing series.

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Today for our 95th episode, I am going to share with you what I’ve learned about targeting and booking podcast guests here at the Jumpstart podcast.

The interview guest booking process has evolved somewhat in the past few years, and now that I have vowed that I won’t be doing any more interviews, I want to share with you the process. Yes, you heard that right. At the end of Episode #94, I dropped a bombshell: I am retiring from conducting interviews on the Jumpstart podcast. Geraldine DeRuiter was the last scheduled interview on the docket, and things would be changing moving forward.

Of course, I conducted that interview back in February, and batch recorded several episodes before heading to Slovenia, Germany and to visit family in the US. I figured that my schedule would hold true, and I penciled in a topic for today’s podcast episode.

The idea was that I would give away all my secrets about finding podcast guests, because I wouldn’t need them anymore.

Then something crazy happened. Well, not so much crazy as unexpected.

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This post and video was episode 82 in our 90 Day Challenge digital marketing series.

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Geraldine DeRuiter is the author of All Over the Place, and the voice behind the award-winning Everywhereist blog.

What to say about Geraldine DeRuiter? I’m a long-time fan of her blog, Everywhereist, and I’ve even appeared on a post about our exploits in Berchtesgaden.

I’m a big fan of her book, All over the place, which is a modern day love story with lots of bodily functions mixed in. It’s the one book my wife read in 2017. that had people on an airplane tapping her on the shoulder to say: “What are you reading and why is it making you laugh so hard?”

Her writing is like the infamous Meg Ryan diner scene in When Harry Met Sally – it’s impossible not to read her words and say “I’ll have what she’s having!”

And I got to interview this brilliant author and talk about writing, building an audience, cancer and serendipity.

We are all better off as a result. It’s one of my all time favorite conversations on the Jumpstart podcast, and an inspiration to everyone.

If you’ve ever wondered how the heck someone gets a book deal, how posts can go viral out of nowhere, and the most honest alternative to Web MD, then you have to listen to this interview.

Then read Everywhereist blog.

Then start your own blog using the tips we discuss.

Then after that start a good blog.

Man, I just loved the conversation so much that I am tempted to give away all the goods in this intro. But wouldn’t you rather have Geraldine tell it in her own words?

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Links related to this week’s episode

* Geraldine on LinkedIn

* @everywhereist on Twitter

*

https://medium.com/@everywhereist/i-made-the-pizza-cinnamon-rolls-from-mario-batalis-sexual-misconduct-apology-letter-ef927659cab6" rel="noopener noreferrer">The post we talked about, viral for a reason

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This post and video was episode 75 in our 90 Day Challenge digital marketing series.

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I remember starting off with my first interview and having no idea what I was doing. It wasn’t episode #1, but rather a Skype call I recorded with Julien Coquet after hanging out in Superweek in February of 2015.

I had been thinking about doing a podcast for a while, so I bought a microphone and planned to bring it with me to Hungary. I emailed my industry friends who would be attending the conference, and asked if they would do an interview with me during the week on the mountain in Hungary.

A few said yes, but we never actually set a time to do the interviews. I left the conference with no interviews, but I did get a note from Julien asking if we could do things a few weeks later.

So I researched how to record Skype calls, and Julien became my first interview guinea pig. The interview was OK. What you’d expect from a first time recording.

A whole six months later I conducted my second interview, this time with Rand Fishkin while working out of an AirBNB in Hawaii. This time I put more thought into the questions and wanted to see how Rand would react. It was the most thought that I put into an interview.

And it was also OK.

Somewhere along the way, things went from just OK to not bad. I’m not sure I’ve ever gotten beyond that point, to be honest. And I notice that others do a better job than me.

I wanted the podcast to be a natural conversation, so I have avoided pre-forming questions or having a bias in the interview subject and direction. So it’s more of a conversation with an interview, if I’m being completely honest.

So what have I gathered from 64 conversations with marketers I admire?

Lots. Here are 10 things I’ve learned from conducting 64 interviews.

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This post and video was episode 35 in our 90 Day Challenge digital marketing series.

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Dmitry Dragilev is the Founder of JustReachOut, which currently helps 4000+ entrepreneurs get featured in press on autopilot every single day.

I have to admit, I’m one of those people who is scared of public relations. Not because I don’t think it’s useful – it’s a fantastic way to grow an audience and a presence beyond channels like SEO or Facebook, but it just seems like such a precise set of skills that are needed to succeed with a PR strategy. And I don’t have those skills.

That is why I was excited when a listener and friend of the podcast Scott connected me with Dmitry for a a potential interview. While we have had PR pros on the podcast in the past, like Lisa Grimm from Whole Foods, I was interested in hearing specific strategies for getting press mentions, like what Dmitry has been able to do in his career.

You see, I’m a customer of Dmitry’s software called JustReachOut, and I have been following his story for a few years. It seemed like a great tale to share on the Jumpstart Podcast. But it wasn’t just Dmitry’s story I was interested in, I wanted to provide you with actionable tips for your own outreach.

And Dmitry delivered the goods! I really enjoyed hearing Dmitry’s back story, his source of inspiration, how he turned this into a two-headed business, and the actionable tips that we can all utilize right away after listening to this podcast.

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Links related to this week’s episode

* How I helped take a startup from 0 to 40M+ pageviews and got it acquired by Google

* Criminally Prolific

* Dmitry on LinkedIn

* @dragilev on Twitter

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This post and video was episode 61 in our 90 Day Challenge digital marketing series.

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Today for our 91st episode we're gonna talk about how to maximize your time at conferences.

Now you may be wondering why I’m covering this topic, and why I’m discussing it right now. Well, this episode is going live while I am on a two-week conference circuit in Europe. Right now I’m in Slovenia for the InOrbit conference, and I’m in the middle of networking with attendees, organizers and other speakers.

I thought it would be appropriate to talk about conferences and networking, because we are about to kick off conference season all over the world. It seems like almost every event happens from March to June, and then September and October.

So as we begin the 2018 conference season, I’m going to assume that you will be attending at least one conference this year. And I want to make sure that you get the most out of it.

Whether your conference is next week, next month, or six months from now, these tips will come in handy. I will try to cover tips for attendees in addition to speakers, but there might be a few tips that only apply to those on stage. We’ll just have to see where this goes.

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Quotable moments from this week's episode

On choosing a place to sleep:

[easy-tweet tweet=”Stay at the same hotel as everyone else at the conference, and book early!” user=”jeffalytics”]

On socializing:

[easy-tweet tweet=”Attend every single social event that the conference has to offer!” user=”jeffalytics”]

On socializing #2:

[easy-tweet tweet=”Two words: lobby bar” user=”jeffalytics”]

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This post and video was episode 54 in our 90 Day Challenge digital marketing series.

To get access to all 90 videos, subscribe to our YouTube channel. YouTube will send our subscribers weekly emails about all the videos we published over the past week.

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