On Day 13 of the COVID-19 & Fundraising Virtual Summit by Petrus Valerie Villarreal, project manager at Instagram, discussed utilizing social media content for your ministry in this time of crisis.

Some of the points discussed include:

•Being vulnerable to build trust
•Providing inspiration and hope through content
•Building group connection with online tools to combat isolation
•Scalable resourcing – growing capacity for gaining resources to scale ministry, finding ways to communicate at scale
•Right now we have a grace period for lower quality production, it resonates with everybody who is working from home in their pajamas right now. Don’t have stage fright, just get the content out

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"Over the past week, it seems like so much has changed. With thousands of confirmed cases of Coronavirus, or COVID-19, in the U.S., it seems like every hour another group is announcing a closure or cancellation. The question on our minds today is how will this affect our ministries? Regardless of who you serve, there will be shifts and changes that we have to be mindful of and adapt to.

At Petrus, we are committed to continuing to serve our clients and the nonprofit community now as much as ever. While this may be a scary time, it does not and should not be a time of inaction. In 2 Timothy, Paul says that the Lord “has not given us a spirit of fear or timidity, but of love, power and self-control.” Let us continue to work together on behalf of our ministries and our benefactors to build the Kingdom of God.

Join us for our FREE VIRTUAL SUMMIT every day from MARCH 17 - APRIL 3 for conversations and presentations about topics relevant to fundraising during and after the COVID-19 Pandemic."

Links & Resources:
https://www.petrusdevelopment.com/virtual-summit
https://www.facebook.com/petrusdevelopmentpage
https://www.facebook.com/groups/petrusdevelopment
Video Recording of Virtual Summit: https://www.youtube.com/channel/UCCUcssQJBzQ-Gy-aQMSR0pg/