Losing a major client often feels like failure.
But for me, it sparked one of the most profitable decisions I’ve ever made.

In this episode, I explain the unexpected pricing lesson that transformed our margins and client results and how you can apply the same shift.

1. The Pricing Pushback That Sparked Clarity
We quoted a 30% premium for expanded services with a long-standing client.
They walked away, saying others would do it for less.
Instead of discounting, I held the line.

2. Tracking the Cheaper Path
Six months later, I checked in. The client had gone with a lower-priced competitor and was still struggling with implementation and results.
Meanwhile, we had replaced them with two new clients at double the rate.
Those clients achieved outcomes fast and became our biggest referral drivers.

3. Premium Price = Premium Commitment
The real insight?
Higher pricing doesn’t just boost profit it filters for commitment.
Clients who pay more take the process seriously, follow through, and win.
Everyone benefits.

4. We Rebuilt Our Pricing Model

We stopped charging for time and started pricing for transformation.

Within 90 days:

. Profit margins rose 150%

. Client satisfaction increased 33%

. Referrals tripled

We didn’t just change our pricing. We changed the kind of clients we worked with and the quality of results we delivered.

The Real Win
Pricing isn’t a number. It’s a signal.

This episode gives you the framework to position your work for the value it creates and to attract the kind of clients who treat it accordingly.

You don't just make more when you raise your prices for the right reasons.
You serve better.

Highlights:

00:00 The Client That Got Away

00:39 The Turning Point: Tracking the Client's Journey

01:02 The Power of Premium Pricing

01:19 Restructuring the Pricing Model

01:28 The Results of Doubling Our Rates

Links:

Website: https://www.marcogrueter.com/

LinkedIn: https://www.linkedin.com/in/marcogrueter/