DO AS I SAY

49: Why Most Startups Fail at Fundraising (with Cate Diaz)


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I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

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THE GUEST

Cate Diaz is the founder of Market Chemistry, where she connects innovative founders with their best-match investors. Market Chemistry thrives on the belief that every startup’s ecosystem is unique, requiring a tailored set of investment partners. With a strong focus on relationship marketing, Cate helps founders navigate all types of funding rounds, from crowdfunding to angel investments and VC funding.


THE QUESTIONS

🔍 Why Is Crowdfunding So Polarising?

Crowdfunding is often misunderstood, with many founders facing skepticism or outright backlash. Cate explains how modern platforms have addressed key challenges and why blended funding rounds are changing the game.


đź’ˇ How Do You Build Relationships Before Raising?

Slinging pitch decks without connections rarely works. Cate shares tactical advice on building strong relationships with investors—before you’re ready to raise.


🔄 When Is It Too Early to Raise?

Founders often rush into fundraising, but timing is critical. Cate breaks down how to determine when you’re truly ready to seek outside capital.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Cate Diaz

LinkedIn: https://www.linkedin.com/in/catediaz/

Market Chemistry: https://www.mktchemistry.com/


Connect with Joel Di Trapani:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Website: https://joelditrapani.com/

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DO AS I SAYBy Joel Di Trapani

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