Remember when you learned your ABCs? It seemed complicated at first, but as you got the hang of it you realized the letters held the secret to the English language. A/B testing, which is a method to compare performance of two variables at the same time, can have the same effect and transform the way

Theres no place like home. Thats what companies like Apple, Ford, Whirlpool and others are discovering. The trend is a growing number of organizations clicking their heels and bringing overseas operations back to the U.S. According to Harold Sirkin, a senior partner from the Boston Consulting Group, in the upcoming years 20 to 25 percent

Bring your own device, or BYOD, isnt a beverage you bring to a party, its the latest trend in the workplace. You probably know the drill, employees come to work armed with their own smartphones, computers and tablets and want them to sync to your organization. Its driven by the desire to have access to

Social innovation is really about converting challenges into opportunities. Organizations increasingly realize that there is an economic benefit to solving social and environmental problems. Social innovation is when companies use these problems as opportunities to create new business concepts and ultimately, develop products and new business models that solve challenges. As a result, corporations are

This podcast explores the holistic practice of brainstorming. It will look at why it remains a popular method, despite its flaws. It will also provide detail on the common pitfalls and why some experts suggest it needs a renovation to overcome those challenges. It will provide modern-day tips for more effective brainstorming to make the

Mention the words online analytics and some people immediately think of complex data and algorithms. Its enough to make you want to run for the hills, or at the very least, hide under your desk. But keep reading, because this podcastis going to take online analytics to a different level, one that you can understand

This Blue Paper examines how companies can implement a competitive intelligence strategy to stay ahead of the competition. This paper explores the process and implementation of CI, as well as the role the Internet plays in helping organizations develop effective CI. It also discusses some of the challenges of CI and how to avoid them.

Lets start with some good news. Although it can be difficult to calculate a return on investment for marketing efforts, its not impossible. Are you ready for the bad news? Its a highly data-driven process and there are a lot of ways to do it. Each model and method claims to be the perfect solution,

Sometimes people need a little extra motivation to do things that dont have immediate consequences or are stressful to contemplate. Things like buying life insurance, saving for retirement, eating well and exercising are easily set aside to make room for the fun things in life. This is where gamification enters the picture. Part of the

Pinterest is one of the fastest growing online social networks, lagging only behind Facebook and Twitter, which is pretty telling considering it is just three years old. Of all adults online, 15% are using Pinterest and that equates to 1.36 million people logging in each day. And, whats more, 28% of users have a household