The pandemic has changed a lot when it comes to e-commerce, from the supply chain to the channels that merchants use. In today’s episode, you’ll hear from Andrew Faris of 4x400, Chad Rubin of Think Crucial, and Emily Sewell of Hubble. Listen in to hear what they’re thinking about using different social media platforms to acquire customers, marketing on Amazon vs. the company’s website, and the ways purchasing has changed for customers.

Topics Discussed in Today’s Episode:

How Emily’s role has evolved when it comes to the supply chain during COVID

Where Hubble manufactures goods

The catalyst for Andrew to jump into Twitter

How Think Crucial was able to make changes and support people during COVID

Strategies and resources for choosing products that will sell during the pandemic

Shifts in the way customers purchase at Hubble

Marketing styles on Amazon

Amazon growth vs. the website’s growth

What kinds of messaging works best and resonates most

Using Snapchat or Pinterest for customer acquisition

Delaying a launch

Bringing communication to the next level

Free Google listings

The logistics of delivering perishables

Advertising CBD

Pivoting travel products while everyone is staying at home

Resources:

Andrew Faris

4x400

Chad Rubin

Think Crucial

Emily Sewell

Hubble