We’re not wired to be loyal to products or services, no matter how well they perform. We’re only capable of being loyal to people and to well-managed brands that successfully humanize their presence by creating emotional resonance with us. Imagine the value to your company when you create an experience that compels loyalty. And that applies to your customers and your employees. Ken Schmidt shares his experience building tattoo-worthy customer relationships during his time at Harley-Davidson. To learn more about Ken Schmidt, visit https://kenspeaks.com/.