There is an art to sending emails. The first step to creating said art is following the three basic golden rules, which are: don’t spam, be a friend and automate your emails.

If you’re going to start implementing email marketing as part of your marketing mix, you probably also want to know all of the ins and outs about making emails – unfortunately they don’t just magically appear no matter how hard you stare at your computer screen. Let’s just say I know from experience.

Here, I’ll cover techniques and guidelines — six to be exact — for crafting better emails. 

For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/6-tips-for-crafting-a-killer-email/